Car Dealer Advertising Strategies

Where Car Dealers & Advertisers Go To Discuss Advertising Ideas

Car dealers discuss their advertising strategies. Automotive advertisers pitch their products. Let us know what products work and what products don't.

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Prius Bashing, Torching; Drivers Hate Holier Than Thou Attitude

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Democrats, republicans. Red states, blue states. Creationists, evolutionists. Red Sox, Yankees. We are truly a divided country.

Two weeks ago we posted a blog asking if you thought Prius drivers are "eco-snobs" and got a lot of heated comments.

Now we've upped the stakes. In Green Car Observer we have a polarizing article about a Prius being torched and a web site that posts pictures of people giving the finger to Hummers. Even "The Mechanic" (an alias or pen name, depending how you look at it) posted a piece called "I Hate Hybrids." The title pretty much says it all -- he hates hybrids.

Why can't we just let other people drive what they want without getting all cheesed off about it? What is it about what other people drive that demands hateful comments, name calling, obscene gesturing, vandalism and acts of extreme violence?

Tech Review: 2009 Dodge Journey R/T AWD

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Chrysler may be going through tough times and trailing in last place among the ailing Detroit 3, but that hasn't slowed the company's in-cabin tech advances. It's the first and only automaker -- domestic or import -- to offer satellite TV and now in-car Internet.

And although these two technologies weren't installed on our 2009 Dodge Journey R/T AWD test vehicle (sticker $34,385), the mid-size crossover did offer some of Chrysler's best -- and worst -- tech features.

Weekly Top 3: Best American Driving Roads

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We do a lot of blabbering in this trade about "powering through corners," "hanging the tail out," "heel-and-toe downshifting," et cetera. But the reality is, most roads in this country just aren't set up for such shenanigans. That's why certain roads have earned special places in the hearts of American driving enthusiasts -- though probably not by design, they've turned out to be virtual racetracks for the real world, with tight corners galore and impressive scenery to boot. That's what this week's Top 3 is all about: the best driving roads, from sea to shining sea.

1. Big Sur Coast Highway, California

No, we're not biased because we live here. The 1 North from Cambria to Monterey, a.k.a. the Big Sur Coast Highway, has got to be one of the best driving roads in the world, both in terms of scenery and degree of difficulty. This ridiculous ribbon of tarmac snakes along the rim of the Pacific Ocean for miles and miles, 63 of which are particularly glorious (see picture above). If you get tired of navigating switchbacks and decreasing-radius bends, simply pull into one of the countless roadside turnouts and snap some pictures, or take a stroll on a secluded beach. I've been through this stretch in both a sport-packaged 2008 328i and our long-term 2002 M3, and I can tell you it's the most fun I've had on any road, ever. If you enjoy driving, you owe it to yourself to rent a car (preferably a relatively capable one) and head for the Big Sur coastline.

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2. Kancamagus Highway, New Hampshire

This one's more of a personal pick, since I'm one of the few on staff to have had the privilege of tackling the great Kancamagus. But I'm sure my colleagues would agree if they took a spirited drive along this winding White Mountain byway. Traffic can be more of an issue here than on the Big Sur route, particularly when the leaves are turning -- but you can always employ the time-honored tactic of going 10-15 mph until the cars ahead are well out of sight, then racing through the turns until you've caught up again (not that we would even think of endorsing such antisocial behavior). I've been on the Kancamagus in two old Hondas -- a '93 Prelude Si and a '95 Integra GSR -- and I still vividly remember the thrills from those trips. Next time you're driving around the Northeast, work this road into your itinerary. You won't regret it.        

3. Fill In The Blank

Alright, it's your turn. We've all got our favorites, but we want to hear from you. What road(s) have you driven on that you think would stack up well against the best in the country? Who knows -- if you're sufficiently persuasive, we might even show up in a long-term car sometime to check it out.

Josh Sadlier, Associate Editor, Edmunds.com

2009 Honda Fit: Fitter Than Before

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I briefly drove the redesigned-for-'90 Honda Fit last night, a Sport version with the five-speed manual.  First I subjected it to my six-mile, 0-to-20-to-0 (repeat countless times) commute and then got to stretch its legs when I went over my girlfriend's house (about 10 miles away) later on. So though I didn't get into any twisty roads, I was still able to form some impressions. It's the old good news / bad news.  But it's mostly very good news and only a little semi-bad news... 

Portable Navigation vs. In-Dash: Which Side Are You On?


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The Specialty Equipment Market Association (SEMA) has cited the results of a study to prove what we already know from the millions of portable navigation systems hanging from windshields across the country: Most people prefer a portable to an in-dash nav system. According to results from a Morpace Inc. Omnibus Field Study conducted in July 2008 and reported by Mobile Electronics magazine, 25% of respondents said they currently own a vehicle nav system, and 75% said they prefer portables over in-dash systems, and even over mobile phone-based nav.

The main reason for the preference for portables is also obvious: They can be moved from car to car. Many experts have predicted that in-dash nav will soon go the way of the "car phone" and embedded systems have been shown to increase the depreciation of a vehicle. But others see in-car nav bouncing back with the addition of social networking and location-based services -- and by providing such info in a safer manner than portables.

The SEMA survey also finds that 39% of respondents plan to purchase a navigation system in the future. If you're in that group, which will it be and which do you prefer -- in-dash or portable -- and why?
 

Blog Posts

How much have you heard about what is happening at the Automotive Digital Marketing Professional Community?

Did you know there are now over 1,400 members on Automotive Digital Marketing Professional Community? Hav… Continue

Posted by Ralph Paglia on September 6th, 2008 at 5:19pm — No Comments (Add)

Google Deploys New Technology that Indexes Flash based Dealer Website Content

Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages. Recent developments by Google have chan… Continue

Posted by Ralph Paglia on July 5th, 2008 at 4:38pm — No Comments (Add)

Ford Motor Company Announces New Digital Advertising Program for Ford and Lincoln Mercury Dealers

Ford and Lincoln Mercury Digital Advertising Program for Dealers: To: All Ford and Lincoln Mercury Dealers - June 5, 2008 Subject: Ford and Lincoln Mercury Digital Advertising Program BACKGROUND: The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln… Continue

Posted by Ralph Paglia on June 7th, 2008 at 1:56am — No Comments (Add)

Dealer Generated Leads are to 3rd Pary Leads as Wild-Caught fresh Salman is to Canned Tuna fish!

There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing a… Continue

Posted by Ralph Paglia on April 8th, 2008 at 1:40am — No Comments (Add)

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