Car Dealer Advertising Strategies
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AutoTrader.com vs Craigslist vs AllTheRides.com
Why a comparison you ask? Simple….I wanted to give you an overall view of AutoTrader.com, AllTheRides and Craigslist to see how they fare against each other.
Thus, I took the liberty of doing a little research on all three sites and came up with a short (and maybe sweet, depending on whose “camp” you are in, haha!) comparison summarizing the features each site offers.
Feed backs on this are welcomed!
Thus, I took the liberty of doing a little research on all three sites and came up with a short (and maybe sweet, depending on whose “camp” you are in, haha!) comparison summarizing the features each site offers.
| AutoTrader.com | CraigsList
|
AllTheRides.com | |
| Cost to list a car for sale | Not Free | Free | Free |
| Advanced search capability | Yes | No | Yes |
| Duration of Car Ad | List until sell | List until sell but ad gets pushed down usually within the first day | List until sell |
| Statistics Provided | Only to dealers | None | Both dealers and private sellers |
| Ability to filter dealer and private sale ads | No | Yes | Yes |
| Number if Images allowed | Up to 10 | 4 but with HTML support | 4 with options to upgrade plus HTML |
| Fraud Management | Somewhat | Flagging system | Flagging system |
| Biggest Strength | Very popular as it has been active for over 10 years | The ability to allow users to add a listing with ease plus it being free | The combination of the best elements of most classified sites plus focus on community |
| Biggest Weakness | Some say it is too big for its own self and heavy emphasis on dealer ads plus cost | Fraud infested listings and scams along with minimal exposure | Too new in the market and so not as many listings as Craigslist or AutoTrader.com |
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