The gravy train is rolling for most every dealer participating in the Cash For Clunkers (C4C) Program. The long term positive effect of the program is in jeopardy due to the limited inventories the program has created.
So what's next?
C4C will soon come to an end and the automotive dealers will need help in continuing the momentum. Without creative thinking and bold ideas on our part, the automotive industry may give back most of its gains shortly after the end of C4C.
Share any ideas you have with us. It will only be of benefit to all marketers and dealers to brainstorm and come up with the next greatest thing.