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Ralph Paglia's Car Dealer Advertising Strategies Page
Profile Information
- Comapny Name:
- ADP Dealer Services
- About Me:
Director - Digital Marketing
ADP Dealer Services
(Public Company; 5001-10,000 employees)
March 2007 — Present
Cell: 1-505-301-6369
Email: RPaglia@gmail.com
Responsible for establishing business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.
20+ years of leadership in information technology enabled automotive strategy and tactical implementation. Expert at development requirements, value propositions and performance measurement. Experienced in using market research to improve results from people, process and technology. Organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.
- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.
- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.
- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.
- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.
- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.
- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.
Ralph Paglia (rpaglia@gmail.com)’s Specialties:
Development of OEM Request For Proposal (RFP) specifications, vendor response to OEM issued RFP's, Requests For Quote (RFQ) and Information (RFI).
Supplier, OEM and Retail Development Team leadership for automotive Digital Marketing, eBusiness and CRM solutions.
Example: Supervised team of 8 Technology Assisted Selling (TAS) "Top Gun" consultants for Reynolds eBusiness program that implemented Internet Sales Departments for over 500 dealers and 20 different franchises.
Please visit and join:
Visit Automotive Digital Marketing
- Website:
- http://www.RalphRPaglia.com
Content from AutomotiveDigitalMarketing.com
Ralph Paglia's Blog
ADP Dealer Services Seeks a Dynamic Digital Marketing Professional to Lead their Digital Advertising Operations Team
Posted on March 13, 2009 at 9:45pm —
How much have you heard about what is happening at the Automotive Digital Marketing Professional Community?
Did you know there are now over 1,400 members on Automotive Digital Marketing Professional Community?
Hav… Continue
Posted on September 6, 2008 at 5:19pm —
Kelley Blue Book eNetwork Brunch Seminar in Chicago on September 12th is Free to ADM Members!
Posted on August 17, 2008 at 3:19pm —
Google Deploys New Technology that Indexes Flash based Dealer Website Content
Posted on July 5, 2008 at 4:38pm —
Ford Motor Company Announces New Digital Advertising Program for Ford and Lincoln Mercury Dealers
To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program
BACKGROUND:
The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln… Continue
Posted on June 7, 2008 at 1:56am —
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