Where Car Dealers & Advertisers Go To Discuss Advertising Ideas

All Blog Posts (14)

Forward Thinking Used Car Website

The GCADA, Greater Cincinnati Auto Dealer Association, is making an all out effort to assist dealers in Cincinnati in capitalizing on the strength of the used car market. With the consumers dollars being spent to a greater degree on used cars, the GCADA has developed a unique website for Cincinnati Used Car Dealers to display their inventory. The concept is wrapped around a clean and e… Continue

Added by Dan Mercurio on July 12, 2009 at 9:41am — No Comments

ADP Dealer Services Seeks a Dynamic Digital Marketing Professional to Lead their Digital Advertising Operations Team

APPLY FOR THIS POS… Continue

Added by Ralph Paglia on March 13, 2009 at 9:45pm — No Comments

The Official Launch of AllTheRides.Com

It is my great pleasure to announce the launching of AllTheRides.com and it's new and fabulous look! We have decided that AllTheRides.com needed a new and upgraded look to make it user-friendly and enticing enough to get your arouse your curiosity :) Therefore, I'd like to invite EVERYONE to visit AllTheRides.com to take a look at the KILLER new look that we have right now. You can do… Continue

Added by AllTheRides on October 25, 2008 at 2:01pm — No Comments

Staffed Events Have Worn Out Their Welcome

Has anyone had a staffed event sale lately that has lived up to the hype. I personally have been involved in two of these events over the past 4 months and they are about as reliable as the stock market. You get the great sales pitch and the "Guarantee" but you still wind up spending a ton of money with minimal results. I am really curious if anyone has had any luck whatsoever. Continue

Added by Dan Mercurio on October 19, 2008 at 9:04am — 1 Comment

How much have you heard about what is happening at the Automotive Digital Marketing Professional Community?

Did you know there are now over 1,400 members on Automotive Digital Marketing Professional Community? Hav… Continue

Added by Ralph Paglia on September 6, 2008 at 5:19pm — No Comments

Kelley Blue Book eNetwork Brunch Seminar in Chicago on September 12th is Free to ADM Members!

… Continue

Added by Ralph Paglia on August 17, 2008 at 3:19pm — No Comments

Google Deploys New Technology that Indexes Flash based Dealer Website Content

Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages. Recent developments by Google have chan… Continue

Added by Ralph Paglia on July 5, 2008 at 4:38pm — No Comments

Ford Motor Company Announces New Digital Advertising Program for Ford and Lincoln Mercury Dealers

Ford and Lincoln Mercury Digital Advertising Program for Dealers: To: All Ford and Lincoln Mercury Dealers - June 5, 2008 Subject: Ford and Lincoln Mercury Digital Advertising Program BACKGROUND: The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln… Continue

Added by Ralph Paglia on June 7, 2008 at 1:56am — No Comments

Dealer Generated Leads are to 3rd Pary Leads as Wild-Caught fresh Salman is to Canned Tuna fish!

There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing a… Continue

Added by Ralph Paglia on April 8, 2008 at 1:40am — No Comments

The Next Generation Automotive Dealer

Since the initial inception of the automotive dealership showroom, it has been said that the trick to selling cars is how you guide potential customers through the process of buying a car. For years, this very important step in the process was done via the telephone. As with all good things, new inventions come about, technology changes and the introduction of new ways to do business such as the introduction of the Internet, and emailing now affords consumers a whole new way to communicate. Beca… Continue

Added by Dan Mercurio on March 27, 2008 at 8:10am — No Comments

Do Dealers and General Managers Drive Away Strategies and Tactics That Grow Profits and Reduce Expenses?

Monday Morning 9 AM Lot attendant smashes car that was scheduled for delivery at 4 pm that day. Net cost $2,584.00 Monday Morning 10 AM Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model. Net cost $2,300. Monday Afternoon 1 PM Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in writing! Net Cost $1578.00 Total losses for… Continue

Added by Ralph Paglia on March 9, 2008 at 12:15am — No Comments

Car Dealer Reputation Management in a World with Dealer Rating Sites Such as DealerRater.com

… Continue

Added by Ralph Paglia on March 8, 2008 at 6:50pm — No Comments

The SEO 10 Step Thumbnail Manual

Let’s get one thing straight, Search Engine Optimization (SEO), can be taught to the masses, but very few individuals are willing to methodically go through the steps, on a consistent basis, to achieve and maintain the ultimate ranking for their website. This article is designed to simply touch on the cycle of event required to raise your current website’s ranking in the search engines and then maintain those levels for the long haul. The 10 Steps needed for proper SEO are outlined below follo… Continue

Added by Dan Mercurio on February 14, 2008 at 8:00am — No Comments

Auto Trader versus PinPoint Direct

Auto Trader, with all it's power and glory, still fails miserably in converting customers into sales. Anytime you speak to a rep from AT you constantly get hammered with the amount of shows your particular used car had during the month. This has become the sole battle cry for AT reps nationwide. PinPoint Direct is a product deveolped by my company, Elite Search Engine Marketing, and it has many distinct advantages over the ever price increasing Auto trader. PinPoint Direct is 100% built and ma… Continue

Added by Dan Mercurio on February 12, 2008 at 8:38pm — No Comments