Where Car Dealers & Advertisers Go To Discuss Advertising Ideas

Ralph Paglia's Blog (8)

ADP Dealer Services Seeks a Dynamic Digital Marketing Professional to Lead their Digital Advertising Operations Team

APPLY FOR THIS POS… Continue

Added by Ralph Paglia on March 13, 2009 at 9:45pm — No Comments

How much have you heard about what is happening at the Automotive Digital Marketing Professional Community?

Did you know there are now over 1,400 members on Automotive Digital Marketing Professional Community? Hav… Continue

Added by Ralph Paglia on September 6, 2008 at 5:19pm — No Comments

Kelley Blue Book eNetwork Brunch Seminar in Chicago on September 12th is Free to ADM Members!

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Added by Ralph Paglia on August 17, 2008 at 3:19pm — No Comments

Google Deploys New Technology that Indexes Flash based Dealer Website Content

Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages. Recent developments by Google have chan… Continue

Added by Ralph Paglia on July 5, 2008 at 4:38pm — No Comments

Ford Motor Company Announces New Digital Advertising Program for Ford and Lincoln Mercury Dealers

Ford and Lincoln Mercury Digital Advertising Program for Dealers: To: All Ford and Lincoln Mercury Dealers - June 5, 2008 Subject: Ford and Lincoln Mercury Digital Advertising Program BACKGROUND: The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln… Continue

Added by Ralph Paglia on June 7, 2008 at 1:56am — No Comments

Dealer Generated Leads are to 3rd Pary Leads as Wild-Caught fresh Salman is to Canned Tuna fish!

There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing a… Continue

Added by Ralph Paglia on April 8, 2008 at 1:40am — No Comments

Do Dealers and General Managers Drive Away Strategies and Tactics That Grow Profits and Reduce Expenses?

Monday Morning 9 AM Lot attendant smashes car that was scheduled for delivery at 4 pm that day. Net cost $2,584.00 Monday Morning 10 AM Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model. Net cost $2,300. Monday Afternoon 1 PM Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in writing! Net Cost $1578.00 Total losses for… Continue

Added by Ralph Paglia on March 9, 2008 at 12:15am — No Comments