Dan Mercurio's Blog (5)

The GCADA, Greater Cincinnati Auto Dealer Association, is making an all out effort to assist dealers in Cincinnati in capitalizing on the strength of the used car market. With the consumers dollars being spent to a greater degree on used cars, the GCADA has developed a unique website for Cincinnati Used Car Dealers to display their inventory. The concept is wrapped around a clean and e… Continue

Has anyone had a staffed event sale lately that has lived up to the hype. I personally have been involved in two of these events over the past 4 months and they are about as reliable as the stock market. You get the great sales pitch and the "Guarantee" but you still wind up spending a ton of money with minimal results. I am really curious if anyone has had any luck whatsoever. Continue

Since the initial inception of the automotive dealership showroom, it has been said that the trick to selling cars is how you guide potential customers through the process of buying a car. For years, this very important step in the process was done via the telephone. As with all good things, new inventions come about, technology changes and the introduction of new ways to do business such as the introduction of the Internet, and emailing now affords consumers a whole new way to communicate. Beca… Continue

Let’s get one thing straight, Search Engine Optimization (SEO), can be taught to the masses, but very few individuals are willing to methodically go through the steps, on a consistent basis, to achieve and maintain the ultimate ranking for their website. This article is designed to simply touch on the cycle of event required to raise your current website’s ranking in the search engines and then maintain those levels for the long haul. The 10 Steps needed for proper SEO are outlined below follo… Continue

Auto Trader, with all it's power and glory, still fails miserably in converting customers into sales. Anytime you speak to a rep from AT you constantly get hammered with the amount of shows your particular used car had during the month. This has become the sole battle cry for AT reps nationwide. PinPoint Direct is a product deveolped by my company, Elite Search Engine Marketing, and it has many distinct advantages over the ever price increasing Auto trader. PinPoint Direct is 100% built and ma… Continue