Car Dealer Advertising Strategies
Where Car Dealers & Advertisers Go To Discuss Advertising Ideas
Auto Trader versus PinPoint Direct
Auto Trader, with all it's power and glory, still fails miserably in converting customers into sales. Anytime you speak to a rep from AT you constantly get hammered with the amount of shows your particular used car had during the month. This has become the sole battle cry for AT reps nationwide.
PinPoint Direct is a product deveolped by my company, Elite Search Engine Marketing, and it has many distinct advantages over the ever price increasing Auto trader.
PinPoint Direct is 100% built and maintained to increase your used car traffic. The clients that land on the used car pages of your websites will be highly targeted and qualified based upon our unique method of used car traffic control. PinPoint Direct is design to achieve five specific goals.
• Lower Cost Per Click (CPC)
o We bid on over 33,000 keywords daily and keep a very close eye on ad placement/position.
o Unique Make/Model driven keywords run up to 75% less than traditional used car keywords, maximizing your traffic and minimizing your costs.
• Higher Gross
o The typical method of most used car managers is to advertise on third party websites that eventually lead to lower gross. This occurs when used car managers feel they need to have their used cars seen ahead of the other used cars that are queried on a given search. They realize that the majority of people searching these sights do one very common thing once they have singled out the Make and Model of the used car they desire, “Sort By Price”!
o “Sort By Price” causes many used car managers to drop their prices on the internet in order to have their cars show at the top of the pages which consequently reduces front end gross dramatically.
o PinPoint Direct takes clients directly to your used car inventory pages with absolutely no mention of specific prices.
• PinPoint Direct virtually eliminates bad clicks
o Why pay for clients who don’t find the Make or Model they are searching for on your website?
o “Used Cars Huntsville” can be a very, very expensive keyword (As high as $3.00 - $4.00/click)
o There is no guarantee you will have the Make or Model in stock the client is searching for with “Used Cars Huntsville”, but they still cost you a very high cost per click (CPC).
o A properly optimized website should get you all these expensive “Used Cars Huntsville” Pay Per Click clients for free through a natural listing.
o PinPoint Direct only runs ads for your current inventory.
o When you add a used car to inventory, PinPoint Direct turns those corresponding ads on.
o When you sell a used car, PinPoint Direct turns those corresponding ads off.
• Put the blinders on your clients
o Other third party websites promote other dealers used cars along with yours creating cross shopping .
o PinPoint Direct sends clients to your website eliminating the competition.
• Selling Used Cars
o The car business has always been a numbers game.
o The more customers you talk to, the more cars you sell.
o PinPoint Direct brings more qualified + inexpensive clicks + highly targeted customer to your used car inventory pages = MORE SALES!
There is no other product currently on the market that can create this high level of targeted, qualified traffic directly to the used car pages of each of your websites utilizing the power of the most dominate search engine available, Google.
PinPoint Direct takes the shotgun out of traditional internet marketing and arms you with a high powered scope and rifle. I would be more than pleased to be able to discuss PinPoint Direct with you at your earliest convenience.
The long and shory of it is...There are alternative ways to advertise your used car inventory that don't involve the ever increasing, price manipulation, of Auto Trader.
PinPoint Direct is a product deveolped by my company, Elite Search Engine Marketing, and it has many distinct advantages over the ever price increasing Auto trader.
PinPoint Direct is 100% built and maintained to increase your used car traffic. The clients that land on the used car pages of your websites will be highly targeted and qualified based upon our unique method of used car traffic control. PinPoint Direct is design to achieve five specific goals.
• Lower Cost Per Click (CPC)
o We bid on over 33,000 keywords daily and keep a very close eye on ad placement/position.
o Unique Make/Model driven keywords run up to 75% less than traditional used car keywords, maximizing your traffic and minimizing your costs.
• Higher Gross
o The typical method of most used car managers is to advertise on third party websites that eventually lead to lower gross. This occurs when used car managers feel they need to have their used cars seen ahead of the other used cars that are queried on a given search. They realize that the majority of people searching these sights do one very common thing once they have singled out the Make and Model of the used car they desire, “Sort By Price”!
o “Sort By Price” causes many used car managers to drop their prices on the internet in order to have their cars show at the top of the pages which consequently reduces front end gross dramatically.
o PinPoint Direct takes clients directly to your used car inventory pages with absolutely no mention of specific prices.
• PinPoint Direct virtually eliminates bad clicks
o Why pay for clients who don’t find the Make or Model they are searching for on your website?
o “Used Cars Huntsville” can be a very, very expensive keyword (As high as $3.00 - $4.00/click)
o There is no guarantee you will have the Make or Model in stock the client is searching for with “Used Cars Huntsville”, but they still cost you a very high cost per click (CPC).
o A properly optimized website should get you all these expensive “Used Cars Huntsville” Pay Per Click clients for free through a natural listing.
o PinPoint Direct only runs ads for your current inventory.
o When you add a used car to inventory, PinPoint Direct turns those corresponding ads on.
o When you sell a used car, PinPoint Direct turns those corresponding ads off.
• Put the blinders on your clients
o Other third party websites promote other dealers used cars along with yours creating cross shopping .
o PinPoint Direct sends clients to your website eliminating the competition.
• Selling Used Cars
o The car business has always been a numbers game.
o The more customers you talk to, the more cars you sell.
o PinPoint Direct brings more qualified + inexpensive clicks + highly targeted customer to your used car inventory pages = MORE SALES!
There is no other product currently on the market that can create this high level of targeted, qualified traffic directly to the used car pages of each of your websites utilizing the power of the most dominate search engine available, Google.
PinPoint Direct takes the shotgun out of traditional internet marketing and arms you with a high powered scope and rifle. I would be more than pleased to be able to discuss PinPoint Direct with you at your earliest convenience.
The long and shory of it is...There are alternative ways to advertise your used car inventory that don't involve the ever increasing, price manipulation, of Auto Trader.
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